Follow-Up is a concept sometimes forgotten in the whole recruitment process. Many people make the mistake of believing the purpose of the first meeting with a prospect is to get them to sign up. Wrong! It’s something I’ve seen many…
Sometimes I find myself being analytical and critical of various advertising schemes and methods. I put myself in the shoes of the intended “target market” and attempt to determine, “Would I buy that?” or “Would I use that?” Be it…
As a co-founder of a Blockchain system that will allow any person, company or organization to create an internal system that will essentially help their operation run more efficiently, I along with Steve (the other co-founder) have been speaking at…
Entrepreneurs and hurdlers in track and field have a lot in common. They must get a quick and clean start, keep focused and jump each hurdle with precision. While there are various “hurdles” in entrepreneurship, marketing is one where many…
You can have the best product, a fantastic service, a tremendous book or any number of sell-able items, but if you don’t have attractive marketing, you have nothing but an item or service that will sit idle. As entrepreneurs, marketing…
Being Wise With Your Advertising Budget As a small business entrepreneur, it is doubtful that you are able to market to everyone. It is important that you define your target market. And just so you know, even the huge corporations…