Follow-Up is a concept sometimes forgotten in the whole recruitment process. Many people make the mistake of believing the purpose of the first meeting with a prospect is to get them to sign up. Wrong! It’s something I’ve seen many…
When first starting and even after managing your small business for quite some time, you want to find ways to advertise that fits within your budget. And in a lot of cases, the budget requires cheap. But advertising is an…
No matter what type of business you have, you have probably considered marketing on social media. Odds are, you are marketing your brand and/or your products or services on at least 1 social media platform. How is it working for…
“The consumer is not a moron; she is your wife.” David Ogilvy Marketing copy is not something just any writer can manage. Words that you may use in other venues may not be wise to use when you are trying…
Sometimes I find myself being analytical and critical of various advertising schemes and methods. I put myself in the shoes of the intended “target market” and attempt to determine, “Would I buy that?” or “Would I use that?” Be it…
As a co-founder of a Blockchain system that will allow any person, company or organization to create an internal system that will essentially help their operation run more efficiently, I along with Steve (the other co-founder) have been speaking at…
Entrepreneurs and hurdlers in track and field have a lot in common. They must get a quick and clean start, keep focused and jump each hurdle with precision. While there are various “hurdles” in entrepreneurship, marketing is one where many…
You can have the best product, a fantastic service, a tremendous book or any number of sell-able items, but if you don’t have attractive marketing, you have nothing but an item or service that will sit idle. As entrepreneurs, marketing…
As entrepreneurs, we are taught that mistakes and failures are a part of the learning and growing process. But I do believe that if you can learn from other people’s mistakes without having to commit them yourself, you are 1…
Being Wise With Your Advertising Budget As a small business entrepreneur, it is doubtful that you are able to market to everyone. It is important that you define your target market. And just so you know, even the huge corporations…
