To The Top - SOLD OUT!
To The Top – SOLD OUT!

60-Second Guide to Finding the Right Business Coach

Whether they’re on the medal stand at the Olympics or standing in line for a hotdog at the recreation league cookout, great athletes always credit their coaches for instilling the discipline necessary to achieve a goal, offering helpful tips to sharpen their skills or providing encouragement during difficult times. Likewise, an entrepreneur can benefit from the wisdom and insights of an experienced business coach. Finding this unique individual is easier than you may think.

In just 60-seconds, I’ll show you how to select a qualified person to help you achieve your small business goals.

1. Define What Do You Need Help With
A business coach can assist with things as specific as making sales presentations or as broad as developing a long-term growth plan for your business. Determine those areas in which you need the most help, and make a commitment to finding a qualified expert.

2. Consider Crossover Expertise
The ideal scenario is to have a coach with experience in your particular trade or industry. That may not be possible for some specialized businesses, or in certain geographic locations. Don’t worry; the basic tools and strategies for success transcend all types of businesses. If you want to add franchises to your carpet cleaning business, for example, a coach with a background in the restaurant industry can guide you through the process of evaluating potential markets and structuring contracts.

3. Get an Objective Perspective
Entrepreneurs count on friends and family members for many things, but don’t expect honest criticism to be among them. Your business coach should be someone who is fair, reasonable and interested in your success, but also willing to tell the truth, even if it’s not what you want to hear.

4. Find a Compatible Comfort Factor
Personalities don’t always click. You may discover that an otherwise perfect business coach is difficult to work with, or doesn’t fully understand your perspective. (For example, many female entrepreneurs prefer working a coach who is also a woman.) Your coach should be someone who earns your trust and confidence, not intimidates you into following his or her advice.

Coaches can be one of the most important decisions for your personal and professional lives as they should stretch your boundries and enable you to grow.

Life is an amazing journey!  Live it!

So Much Love,

Eric “To The Top” Tippetts

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