Eric Tippetts

Top 10 Tips To Increase Your Brand Awareness

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You have dreamed, acted, built and now have a product or service that can and will solve a problem. But the key is making consumers aware. You need to create and increase your brand awareness.

I have decided to give you a helping hand.

Here are the top 10 tips to increase your brand awareness:

Increase Your Brand Awareness Tip #1: Institute A Referral Program

One of the best forms of advertisement is word of mouth. You can increase your brand awareness and revenues just by creating a referral program. Just offer some kind of extra for current customers who refer new customers.

Increase Your Brand Awareness Tip #2: Images, Images

Remember that every image that you put on the internet reflects your brand. Make sure you are using high quality images that will make your brand stand out.

On social media, people are attracted to images first.

Increase Your Brand Awareness Tip #3: Provide Value That Exceeds The Cost

If consumers believe they are getting more value than what they paid, they will be your brand’s strongest advocate. They will refer you and talk about your brand in casual conversation.

Be sure and listen to your customers and you will know if you are providing ample value.

Increase Your Brand Awareness Tip #4: Produce Consistent, High Quality Content

Your content is ultra important. You can set yourself and your brand apart from the competition. Educate the readers and they will keep coming back and at some point, they will probably purchase your brand’s product.

As you educate the readers, you will build you and your brand’s reputation.

Increase Your Brand Awareness Tip #5: Use An Email Signature And Tagline

Just simply adding an email signature that links to your website will increase awareness of your brand significantly. Adding a tagline to that signature can boost it even more.

Something like:

Helping Entrepreneurs Rise To The Top…

Eric Tippetts

https://erictippetts.com

Increase Your Brand Awareness Tip #6: Build Your Brand’s Social Media Presence

Staying active and providing great content on social media will build your brand awareness. If you are posting content that tempts shares, people will not overcome that temptation and will share your material.

Increase Your Brand Awareness Tip #7: Give Your Brand Life

You need to give your brand a persona. It needs to be a human. If you really look deep, the brands we remember are actually human and we feel an emotional tie to that brand.

Give your brand its own story and let people hear it.

Increase Your Brand Awareness Tip #8: Run Ads

Creating and testing ad placements in various locations is an excellent way to increase brand awareness.

You may want to test run an ad slot on Facebook, Google, etc. Keep track of your Return On Investment (ROI) and see if this helps.

Increase Your Brand Awareness Tip #9: Leave Them Saying Wow

No matter what part of the process a prospect or customer is in with your brand, you want to make it as easy as possible. No

  • waiting in line
  • being on hold
  • or having to debate with customer services

After the deal is completed, you want that person saying “Wow!”.

If they do, they WILL tell others about their great experience.

Increase Your Brand Awareness Tip #10: Utilize Influencers In Your Industry

Here is where I have to give a huge shout out to those influencers who have helped me rise.

  • Ray Higdon
  • Todd Falcone
  • Jason Lee
  • and others

Partnering up with influencers in your industry is a great way to get brand acknowledgment and awareness.

Conclusion

If you want to grow you will have to increase brand awareness. When people recognize your brand just by a simple logo you are well on your way to getting awareness established.

Do you have any questions?

Just ask below!

And something else I have that may help you… Get the Home Business Success Kit. It can be yours by clicking here.

I am so glad you stopped by and keep coming back. We will drive your business

To The Top!

eric tippets

Advice From Entrepreneurs: 8 Lessons – To The Top Tuesday

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I like to ask other entrepreneurs questions. One that has popped up from time to time is: “What is one lesson you would tell a starting entrepreneur?” The answers are spread far and wide, so I have compiled this advice from entrepreneurs and if you heed these, you are sure to have success.

I suggest you save these and refer to them often.

Advice From Entrepreneurs Lesson #1: Flow With The Go

You may have heard go with the flow meaning that you should follow the way things are done. I typed this backwards in that, you don’t follow the crowd necessarily, you flow with the detours, roadblocks, and failures.

They will come, but if you can flow with them and not allow them to win, you have the right mindset.

Advice From Entrepreneurs Lesson #2: Time Is Your Most Valuable Asset

Managing your time correctly is ultra important.

If you lose money or material items, you can always get those back; you can never get time back if you lose it.

Consider the tasks you are doing daily. Are they bringing in revenues? If not, you should consider outsourcing or delegating those tasks.

Advice From Entrepreneurs Lesson #3: Utilize Mentors And Advisers

It helps to have more than 1 brain on the business. Just having another person giving their input can pull ideas from the crevices of your mind.

Take advantage of every adviser you can attain. And if you do not have a mentor, actively seek one.

Advice from Entrepreneurs Lesson #4: Keep Learning About The Business Accounting Aspect

Many a business has failed because the entrepreneur did not budget correctly (if at all!). It is imperative that you keep abreast of everything relating to the cash flow in your business.

You want to create a monthly budget and follow it. I also suggest reviewing that budget each month.

I do suggest taking classes and courses. You can never learn enough about the financial side of a business. Maybe you are good with your personal finances, but keep in mind that business accounting is much different than personal.

I struggled with budgeting early on in my entrepreneur career. Noticing there was not many tools to help entrepreneurs budget, I SOLVED the problem. Not only do entrepreneurs love this tool, people who are budgeting their family and lifestyle find this tool helpful too.

You can even try it for 7 days and see what The Expense Tracker can do to help you save money (and time). Just give a click and see.

Advice From Entrepreneurs Lesson #5: Keep Learning Marketing Techniques

Marketing is an ever-changing creature. You must keep up with marketing trends and strategies to keep pace with the competition. Learn, test and win at your marketing efforts. You want to know all you can about:

  • Content marketing
  • Email marketing
  • Paid advertising
  • Etc…

Advice From Entrepreneurs Lesson #6: Follow Your Instincts

By all means, listen to your advisers and mentors, but FOLLOW your instincts. If your gut is saying yes and others are saying no, it is best to go with your instincts.

It may not work out, but you would kick yourself if you didn’t try.

Advice From Entrepreneurs Lesson #7: Mistakes And Failures Are New Opportunities

As entrepreneurs, our objective is to discover problems and solve them. So when a mistake or failure occurs, you now have a problem to solve.

So embrace mistakes and realize they have now created a new opportunity.

Advice From Entrepreneurs Lesson #8: Your Personal Brand Is AS, or even of MORE Importance Than Your Company Brand

You want to build your personal brand in a strong manner. If your company brand succeeds or fails, your personal brand will always drive you further.

Your personal brand shows your expertise in that particular field. It will differentiate you from the competitors.

Conclusion

Who better to learn from then experienced entrepreneurs who have already experienced these lessons? Learn and grow and you WILL take your entrepreneur journey…

To The Top!

eric tippets

How To Be An Innovative Entrepreneur – 7 Tips

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Innovation and creativity are 2 words that demand the attention of every entrepreneur. They are the words that drive entrepreneurs to the top.

Are you an innovative entrepreneur?

Let me help you find that creativity buried in you. Here are 7 tips to be an innovative entrepreneur.

Innovative Entrepreneur Tip #1: Embrace Curiosity

Always be curious! Use your curiosity to discover how to use currents items in new ways and new items in current ways.

So you want to know how that device works… Take it apart and learn. Just make notes on how to put it back together.

Innovative Entrepreneur Tip #2: Stick With One

When you have one idea, run with it. If you start another idea, you will not put enough attention to the first. Stick with it and write down your other idea to undertake when you have the first idea running at full scale.

Innovative Entrepreneur Tip #3: Be Flexible

In the world of business that succeeds, change is a constant. You must be flexible and willing to change to meet needs of the consumers. Listen to the clients and let your ideas flow with their needs and desires. If you are willing to change to meet the needs of others, they will reward you handsomely.

Innovative Entrepreneur Tip #4: Keep Abreast Of The Trends

Knowing what is trending can help you develop ideas that fit right in line with the current trends. Just follow the news and stay in touch with what is happening in the world.

Innovative Entrepreneur Tip #5: Stand On Both Sides

What I mean by this is… Being innovative means being able to accept both sides of a debate to develop a way to solve an issue that will satisfy all parties.

I look at it in a similar way to the makers of Dr. Pepper. While Coke and Pepsi were battling, Dr. Pepper comes in with a whole new taste and took a large portion of the business.

Innovative Entrepreneur Tip #6: Lead From The Front

This is a common military leadership teaching and I believe it adapts itself to entrepreneurs too. Leading from the front means you are always willing to jump in and do the work. Get out on the assembly line from time to time.

Never forget how it first started! Don’t allow yourself to become that office entrepreneur who stays off the manufacturing floor assuming he/she has grown past that point.

It is at the front where the best ideas come from.

Innovative Entrepreneur Tip #7: Magnify Your Strengths

And outsource or delegate the rest.

The wise entrepreneur knows they are weak at some things and strong at others. Focus on your strengths and let people who are strong in your weak areas cover those bases.

Final Thoughts

I know that by following these tips, you will find yourself in an innovative state of mind. I suggest you always carry a notepad with you and when you find ideas flying through your brainwaves, write them down.

I want to help you even more…

I am offering a FREE training course called 7 Days To Unstoppable Motivation. You just pay for shipping and handling.

This course will help you understand your strengths and will build your innovative self.

Just click here and get your course now.

Get Inspired and Be Innovative and you are well on your way…

To The Top!

eric tippets

Sales and Marketing Tactics – Logic Or Emotion?

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Do logical thinking and emotional thinking go together? Which is best in sales and marketing?

In my opinion, they do go together.

Most would say that women, in general, think on an emotional basis: men on a logical one.

I don’t know if I totally agree with that form of thinking. In all actuality, I didn’t plan on this turning into a psychological article.

The idea with this article is to show what is better to use in sales and marketing. Should we use logic or emotion?

We are going to try a test. I will attempt to market and sell you on certain items using several techniques.

Lets do this!

The Sales And Marketing Preview

We will go through a short sales pitch

You will listen to Joe Wise try to sell a client.

You will then hear Jimmy Happy attempt to sell the same item.

I ask that you put yourself in the position of the prospective customer. When finished with each, there will be some questions. Please answer them truthfully to yourself.

Do keep in mind that an actual sales pitch would be longer and more in depth. This is just a basic idea to form thought patterns.

Joe Wise Pitches The Practical Rock Tumbler

Joe: “Hello folks, how are you today?”

Prospects: “Fine; how are you?”

Joe: “I am good! Today I want to show you folks an item that can polish and shine. You very well can make money with it. It is the Practical Rock Tumbler.”

Male Prospect: “I don’t have time to mess with a rock tumbler. We’re not interested.”

Joe: “Well sir, you see, you can clear the rocks from your yard and make money after you have put them in the tumbler and shined them. You can sell them for cash. You do like to earn money don’t you?”

Prospect: “Of course I like to make money, but I don’t have a lot of time. My wife doesn’t either.”

Joe: “You see sir, it makes good sense to buy this rock tumbler. It only costs $39.99 and you could make that back, and more after just gathering a few rocks. It is just a logical thing to do.”

Prospects: “Hmmmm?????”

Answer These Questions About These Sales And Marketing Tactics

Was Joe’s presentation interesting?

Would you buy from Joe?

Jimmy Happy Sells The Amazing Rock Tumbler

Jimmy: “Good Morning. It’s a beautiful day!”

Prospects: “Hi!”

Jimmy: “You folks look so young; do you have children?”

Female Prospect: Giggles with a “We’re old, but we do have young grandchildren.”

Jimmy: “Well I have the perfect item for you folks. (Pulling the tumbler out) This amazing rock tumbler will give your grandchildren hours of pleasure. They can find beautiful rocks and shine them up for Grandma and Grandpa to decorate with.” You sure love those Grandchildren don’t you?”

Prospects: Big smiles, “Yes, we love our grandchildren.”

Jimmy: “Just for you both today, and those lovely grandchildren, I am going to offer a special. This amazing rock tumbler will be yours to surprise them for only $59.99.”

Prospects: “??”

Answer These Questions About These Sales And Marketing Tactics

Was Jimmy’s pitch interesting?

Would you buy from Jimmy?

What Drives Great Sales and Marketing?

There may be some that oppose what I am about to say, but

EMOTION SELLS!

Yes, a little logic helps, but humans buy from their emotions. It doesn’t matter who the potential customer is, emotional driven sales techniques work better than logical ones. Personally, I would use an emotional sales pitch if it were:

  • Bill Gates
  • Donald Trump
  • or even Warren Buffet

Use a Little

Some logic should always be installed in a sales or marketing campaign.

A little anyway.

Why?

After the customer purchases the product you sold them, they have to have a logical reason to justify the purchase.

You do want to sell them with emotions, but you need to give enough logic so that they have a way to justify their decision.

Over the Top

As a sales or marketing agent, you have to be careful of going too far emotionally.

If you go into a hype, you may just “turn the client off.”

It is a fine line.

My suggestion is to listen to what the client is telling you, and also to what they are not telling you.

An example may be: you are talking with them about pets. You find out that their dog just died two days prior. You are selling vacuum cleaners and the pitch was describing how the machine gets pet hair out of carpet.

Yea, the sales manager told you to follow the sales pitch, but….

Now is the time to move away from the whole pet conversation. “Wow, you said you worked as a mechanic John?” I know mechanics drag grime and dirt into the house, don’t they Mary? Our 400 HP vacuum can get it all.”

You just moved away from that sad pet story, and brought out the happy memories of the job he did, and the angry memories the wife had of the grime.

Common sense in the emotion and logic marketing and sales venue is the key.

Common sense: use it and you will win!

Conclusion

Did you learn something today?

Emotion sells and emotion buys.

Logic justifies.

Remember when you are marketing or selling: a little logic and a lot of

Emotion!

And you can take it to the bank… While you are there… Read my book

To The Top!

eric tippets

Build A Memorable Brand: 11 Tips

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Every entrepreneur I know has the dreams and desires of building a brand that will be recognized worldwide.

We all want a memorable brand

But do you have to have power, clout and infinite finances to create a memorable brand?

I think not! Some great examples of brands that did not have power, clout and very little money but still gained fame are:

  • Whole Foods Market
  • Coors
  • Apple
  • Mattel
  • and many others

Here are 11 tips to build a memorable brand…

Build A Memorable Brand Tip #1: Be Visible

The first step in building a brand is building you. When people know the name of the person behind the brand, they are more apt to remember the brand itself.

The way to do this is by being visible and accessible to the general public. You do so by public speaking, social media and just getting out to where the consumers are.

Build A Memorable Brand Tip #2: Consider Your Brand A Person

You need to give your brand character…

  • Dress it
  • Feed it
  • Groom it

Define your brand in a human format that is full of charisma.

Build A Memorable Brand Tip #3: Determine Who Will Be Your Brand’s Primary Audience

Before even naming your brand and building its persona, you should know who will be the main audience – your target market.

Determine the main demographics:

  • age group
  • gender
  • locality
  • etc…

The name and persona of your brand is highly dependent on these. You probably wouldn’t want to develop a brand name and persona that is male attributed when your target market is female.

Build A Memorable Brand Tip #4: Show Your Brand Pride

It all comes back to passion!

To build a memorable brand, you must live it, breathe it, wear it, etc…

What I mean is: you must be your brand’s biggest advocate. Heck, put your brand’s logo on hats and shirts and give them away.

John Deere has been using that method for years and just the John Deere green is noticeable from a mile away.

Build A Memorable Brand Tip #5: Give Your Brand Its Own Website

In these days of technology, you can quickly give your brand recognition with its own website. Be it a blog or just a simple website that describes the brand, people will discover it if you use proper SEO tactics and use your brands personality in that website.

Also, make sure it is mobile friendly.

Build A Memorable Brand Tip #6: Fire Up Your Tribe

This takes us back to tip #4; just as you are showing brand pride, you can empower your tribe members to show brand pride.

  • Employees
  • Partners
  • Friends
  • Family

Get them all on board the brand building bus. Allow them to feel some ownership in the brand.

Build A Memorable Brand Tip #7: Build Brand Communities

Build a brand Facebook page… Twitter… Linkedin… Google+.

Consider having brand contests in your communities. Show pictures and videos of your brand in action.

Write posts and articles that relate to your brand.

As you have brand community participation, the name and logo, the brand persona will become known and recognized. Brand followers will introduce others to your brand.

Build A Memorable Brand Tip #8: Give Your Brand The Best

When it comes to design…

  • Logo
  • Website
  • Business cards
  • Etc…

your brand deserves only the best. Sure you could hire someone for $10 or $20 to design a logo, but isn’t your brand worth more?

When considering everything that represents your brand, think only the best.

Build A Memorable Brand Tip #9: Share Industry News And Relevant Information

By keeping people up to date on industry news and other relevant information, you are showing people you are an expert and that the brand you created is done with the most competent person in the industry.

Build A Memorable Brand Tip #10: Be Consistent

Consistency is the key to successful brand recognition. Be it blog posts, product or service up dates or following up with customers, your brand will become memorable if you are consistent with your strategies.

Build A Memorable Brand Tip #11: Create A Memorable Tagline And Mission Statement

If I say “Just Do It,” you are probably quick to recognize the brand associated with that tagline.

Or how about:

  • “Have it your way”
  • “Got milk?”
  • “Melts in your mouth, not your hands.”

Just consider a tagline and mission statement. Your brand will be famous with the right one.

Conclusion

Consider all these tips and you just may build the next famous brand that is known by all.

Part of building a memorable brand will require some investing. Keep track of your investing and the return on it by using the mobile friendly Expense Tracker. See more here.

Let’s get your brand in the spotlights.

To The Top!

eric tippets

7 Characteristics Or Traits You Must Have For Success As An Entrepreneur – To The Top Tuesday

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Upon entering a room full of people, we can usually “spot” the successful entrepreneur.

How?

His/her characteristics or traits are normally a give away. They stand out from the crowd. And no matter how a person tries, they cannot act as if they have these characteristics or traits. They cannot “copy” that successful entrepreneur. Those people must either have those characteristics or traits naturally ingrained or they must learn them.

So, what are these characteristics or traits?

Let’s take a look…

#1 Characteristics Or Traits – Leadership

There are some people who come from their Mother’s womb screaming “I’m a leader!”

But many of us must learn leadership.

The ability to lead does not mean telling people what to do. It is actually the act of those people knowing you are able to do it and they want to do any task as well as you do.

You are able to know what makes each team member “tick” and motivate them to complete tasks they felt they could not do.

“Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.” Sam Walton

#2 Characteristics Or Traits – Perseverance

Some call it tenacity. No matter what word you use, the ability to keep going when the times get difficult shows the entrepreneur in you.

No matter the obstacle, you are able to find a way under, over, around or through it.

“Through perseverance many people win success out of what seemed destined to be certain failure.” Benjamin Disraeli

#3 Characteristics Or Traits – Honesty

The truth always wins! And dishonesty always loses.

Even though there are people who seem to get ahead using dishonest tactics, in the end, they lose.

If, as an entrepreneur, you always abide by the path of honesty, success will be your prize.

“The elegance of honesty needs no adornment.” Mary Browne

#4 Characteristics Or Traits – Curiosity

This is an absolute! Entrepreneurs need to be curious because they need to learn how something works to make it better.

This curiosity leads to learning. The entrepreneur wants to keep learning and growing in knowledge.

So whatever you do, don’t inhibit the curiosity of a child; he/she may be an amazing entrepreneur.

“Curiosity killed the cat, but where human beings are concerned, the only thing a healthy curiosity can kill is ignorance.” Harry Lorayne

#5 Characteristics Or Traits – Passion

That deep seated need to make a difference in your local community, the nation and the world is passion.

The desire to see other people succeed is passion.

Passion can carry you where no there trait can.

“Passion is energy. Feel the power that comes from focusing on what excites you.” Oprah Winfrey

#6 Characteristics Or Traits – Self-Confidence

Successful entrepreneurs have a self-confidence that is on the edge of being obnoxious. It is about not just believing, but knowing you can accomplish anything you set your mind too.

Be it climbing Mount Everest or diving deep into the Mariana Trench, the successful entrepreneur will make a way if he/she has the will, the need, the desire.

“Because one believes in oneself, one doesn’t try to convince others. Because one is content with oneself, one doesn’t need others’ approval. Because one accepts oneself, the whole world accepts him or her.” Lao Tzu

#7 Characteristics Or Traits – Impeccable Time Management Practices

Managing time is one of the most important responsibilities an entrepreneur has. You can always get more money, but you cannot get more time. You must use that time wisely to ensure you are getting the most production out of every minute.

“Time is the most valuable coin in your life. You and you alone will determine how that coin will be spent. Be careful that you do not let other people spend it for you.” Carl Sandburg

Conclusion

These are the top 7 characteristics or traits of successful entrepreneurs in my opinion. There are other traits that rank high, but I believe without these 7, you are fighting a difficult battle.

But you do have the ability to learn what you are short of.

One great place to start is with the 7 Days To Unstoppable Motivation Challenge. This is a $97 value but yours for just the cost of shipping and handling. Just click here to get started on the Challenge immediately.

Thank you for stopping by today and if you found value in this post, share it with others.

To The Top!

eric tippets

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