Eric Tippetts

1 Simple Habit that Increases Your Network Marketing Success by 1000%

How to Build an Army of Inspired Network Marketers. 

Implement a “Book of the Month” Club.

1 Simple Habit that Increases Your Network Marketing Success by 1000%

Have you ever heard the saying; “a family that plays together, stays together”.  This saying is also true for a Network Marketing team.  “a team that plays together, stays together”.  People want to feel apart of something…..something bigger than themselves.  A community that helps them evolve, becoming a better person.

In the work and in life, we are little more than the total of our habits. Who we are and what we accomplish depends largely on a vast network of routines and behaviors that we carry out with little to no thought whatsoever. As neuroscientist David Eagleman writes in Incognito, “Brains are in the business of gathering information and steering behavior appropriately. It doesn’t matter whether consciousness is involved in the decision making. And most of the time, it’s not.”

Implementing a “book of the month” club within your Network Marketing organization gives each person a simple way to fit in while creating positive habits.  People want to be feel apart of the team, even if their business is not growing at the pace they were hoping for.  Their personal development will be growing through reading and learning.  This investment in themselves will make them that much more valuable in not only their Network Marketing business but also in every aspect of their life.

How Habits Get Formed.

When we first engage in a new task, our brains are working hard—processing tons of new information as we find our way. But, as soon as we understand how a task works, the behavior starts becoming automatic and the mental activity required to do the task decreases dramatically.

Think about how much brainpower and concentration you had to use the first time you parallel parked or even the first time you tied your shoelaces. Then compare that to the amount of mental effort you exert doing those activities now.

Duhigg writes, “This process—in which the brain converts a sequence of actions into an automatic routine—is known as “chunking,” and it’s at the root of how habits form. There are dozens—if not hundreds—of behavioral chunks that we rely on every day.”

How Habit Loops Work.

Habits consist of a simple, but extremely powerful, three-step loop. Here’s Duhigg:

First, there is a cue, a trigger that tells your brain to go into automatic mode and which habit to use. Then there is the routine, which can be physical or mental or emotional. Finally, there is a reward, which helps your brain figure out if this particular loop is worth remembering for the future. Over time, this loop… becomes more and more automatic. The cue and reward become intertwined until a powerful sense of anticipation and craving emerges. How to Change a Habit.

The first rule of habit-changing is that you have to play by the rules. That is, there’s no escaping the three-step loop (e.g. cue, routine, reward) because it’s hard-wired into our brains.

If you want to get rid of a bad habit, you have to find out how to implement a healthier routine to yield the same reward. Let’s say you like to go out with your coworkers at the end of a long day and have a few drinks. In this situation, there are actually two rewards: (1) the socializing that inevitably occurs, and (2) the relaxing effects of the alcohol on your nervous system.

Both of those rewards are valid and necessary. If you remove drinking from your life, but replace it with nothing else, you’ll likely be unhappy. The trick is to keep the cue (e.g. tired after a long day) and the rewards (e.g. social time, relaxation) while changing the routine (e.g. drinking).

An alternative routine could be to convince a co-worker or friend to start exercising with you after work—running, yoga, rock climbing, or whatever works for you. Then you have a healthy routine (exercise) that replaces the negative routine (drinking) while yielding the same rewards (social time, relaxation).

If you want to get rid of a bad habit, you have to find out how to implement a healthier routine to yield the same reward.
When you’re trying to get the new routine integrated into your life, don’t be afraid to dwell on the rewards. It’s actually a good thing. Duhigg writes:
Want to exercise more? Choose a cue, such as going to the gym as soon as you wake up, and a reward, such as a smoothie after each workout. Then think about that smoothie, or about the endorphin rush you’ll feel. Allow yourself to anticipate the reward. Eventually that craving will make it easier to push throughout the gym doors every day.
Of course, it’s not quite that simple. As we all know, forming new habits is hard. Just because you’re telling your brain that there’s a reward, doesn’t mean the habit will stick. It only really sinks in when—through enough repetition—your brain comes to crave the reward.
Countless studies have shown that a cue and a reward, on their own, aren’t enough for a new habit to last. Only when your brain starts expecting the reward—craving the endorphins or sense of accomplishment-—will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come.
But that’s still not everything. We’ve all managed to implement new habits for a month or two, only to have them compromised when we’re under extreme stress. If we truly want to avoid backsliding into our old ways, there’s a final key ingredient: Belief. “For a habit to stay changed, people must believe that change is possible. And most often, that belief only emerges with the help of a group,” says Duhigg. Taking the classic example of one of the most effective habit-changing organizations ever, Alcoholics Anonymous, Duhigg continues: Those alcoholics who believed… that some higher power had entered their lives were more likely to make it through the stressful periods with their sobriety intact.

It wasn’t God that mattered, the researchers figured out. It was belief itself that made a difference. Once people learned how to believe in something, that skill started spilling over to other parts of their lives until they started believing they could change. Belief was the ingredient that made a reworked habit loop into a permanent behavior.Groups create accountability and belief—key ingredients in helping us stick with new habits. Thus, if you want to write more, consider joining a writing group. If you want to run more, consider joining a running club. If you want your Network Marketing group to have a positive effect, create this positive surrounding like reading provides.  The more positive reinforcement you can surround yourself with, the easier it will be to make difficult changes.

I hear so many Network Marketers struggle with Retention in their business.  You need to create more value and reward for your team to experience than the reward of cancelling their membership to the Network Marketing business.

I hope you enjoyed this blog; 1 Simple Habit that Increases Your Network Marketing Success by 1000% .  Please comment and share below.So much love!

To The Top!

Eric

#1 Obstacle in Network Marketing and How to Avoid it!

I am always amazed at how many people “sell” products and wonder WHY they are stuggling in their home business.

Let me tell you WHY!  First of all, most people are not good Sales reps…they don’t feel comfortable selling…they don’t feel comfortable asking for money! (oh, and by the way, people don’t like to BE sold, shhsshhh – don’t let anyone know)

So if your approach is to tell people you have AN AMAZING opportunity and to come check it out tonight…here is what your prospect is thinking…first of all, MLM has a bad stigma (sorry if this is the first time you have heard this) as so many people have tried and failed to just let everyone they know (and tried to sell) that it was a scam, a pyramid scheme, no one makes any money…..this is a way for them to feel “OK” with themselves and that it wasn’t them…they didn’t fail…it was the opportunity that failed.  Right?

So your prospect is thinking…ohh man!  Not one of THOSE MLM dealy’s!  I am not interested.  And, think about it…you are asking them to drive 30 minutes to your location (after work as they are tired), listen to you pitch them for an hour, then your asking them to bring their wallet or purse as you are going to try every close you know to get them to buy….does this sound like YOU?

If so, GOOD LUCK!  You will never be duplicate-able, which is the KEY to being successful in the Network Marketing profession.

You see, after 6 years of going from “what is an MLM?” to “I figured it out!”…I have interviewed thousands of Distributors and it is absolutely black and white to me…on why the top leaders are exploding their business with ease and why 97% are failing…..

Are you Ready to learn “WHY”?

Answer:  Leaders don’t Sell!  I know, I know, your thinking….but I don’t sell either….I Share.  Meaning, you SHARE products….you share all their benefits, ingredients, money you can make, it’s a great company with great leadership, etc…right?  Well remember, after you have “shared” all the great things about your product…there comes a point where you need the prospect to join/buy right?  Well my friends, that is the point that most people fail….when it comes time to talk about “how much is this going to cost me!”.  If you get ANYONE that asks…”how much is this going to COST me!”….you are selling!

And….if you have 100 people in your cell phone contacts and you have only approached 3-5 of them because they are great networkers….sales reps….fun people….etc….You Are Selling!  Because you are picking and choosing who YOU think would be great sales reps, networkers, etc…

You see, after 6 years of interviewing million dollar earners….I came to realize they didn’t sell product…first, that is.

They educated their prospects on “why” everyone needs a home business and “why” it’s a smart financial decision.  Stick with me here….you are about to learn the biggest insight of your Home Biz career….there are only 2 tax systems in America, one for the “informed”…and one for the “UN-informed”.

98% of American’s are apart of the UN-informed…that is why there is such a small amount that keep getting richer….the rich understand, that Money makes Money!  So if work a 9-5 job and get a huge chunk taken out in taxes, I then try to live on what’s left over.

The rich (informed) understand that if I work and keep all of my money, I can invest that money in my business and make ME MORE MONEY!  WOW, what a novel concept!  And guess, what…they only pay taxes on what’s left over.

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Here’s a REAL example:

Take $1 and double it 19 times = $1,048, 576.00

Take the same $1 and double it 19 times WITH taxes taken out = $21, 931.15

Now, WHY do the rich get richer and the poor get poorer…the rich understand that to have MONEY making YOU MONEY…you need to reduce your tax liability to the LEGAL (key word) legal, minimum.  This allows you to keep more of what you make and invest it into YOU!

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So, getting back to “why” top leaders explode with ease…..they educate their prospects that they are LOSING money by not being in a home business and if they can help their prospect KEEP more of the money they make in their 9-5 job, which then pays for the home business (so no out of pocket money), this gives them a way to be profitable month one!

Did you notice the difference?  If the light bulb just came on….good, this is a mindshift!  Stop selling people on how much they can GO make (that is a second job and no one has time)…start showing them how much they can start KEEPING on their next paycheck by joining your business, which pays for the business, and now they can go share that with their co-workers, family, and friends without ANY REPUTATIONAL RISK on selling people on the next miracle juice!

You see my friends….I have mastered the art of the “irresistable offer”.  If I can show you in less than 5 minutes how much you are LOSING each month by not being in a home business…would you be interested in knowing how much that might be?  Of course you would, I have not met anyone in the last 3 years that has turned me down…curiosity and fear are 2 HUGE emotional actions that people can not walk away from.

Conclusion:  Show people the “why” they need a home business first….then second, show them your business as the solution to their WHY! …or another way of saying it….GIVE people something first and then let them ask you how they can give to you!

If you are interested in learning more and how to eliminate selling….email me ateric@theexpensetracker.com.  I have soooo many tips on how to “break the ice” with anyone and how to eliminate the “money” obstacle.

Good Luck and Let’s Do This!!

Eric

Give Before YOU ASK…a Rejection Free Way to Recruit!

I have helped build massive organizations on this one premise:  GIVE before you ASK!

97% of Network Marketers ASK their prospect to do something for them (ie. drive to my house or Opportunity meeting, spend an hour of YOUR time listening to me try and convince you why you need my product and then make sure you bring your Wallet or Purse as I am going to ask you for YOUR money).

….Come on!  NO ONE LIKES TO BE SOLD…but, people like to buy!

So think of it this way, If I can give you a raise today and show you how to do it legally in your 9-5 job which makes looking into owning a home business a “smart financial decision” (people buy emotionally and justify factually via return on investment of money they need to spend)…this then gives you the money to pay for your home business, now, let’s go share that great information with these great products to others.

Duplication, Duplication, Duplication is the name of the game and if you think you can give someone sales and marketing material and expect them to magically become great sales reps…you are smokin “hope-ium”!

Products are like religion….people will listen but it is hard to change behavior and get them to join!

There are 2 tax systems in America, One for the “Informed”….and one for the “un-Informed”!

Help your prospects become apart of the “informed”…then out of the money I save you each month, which pays for your business, let’s go give that great information with great products to others.

Very simple and powerful but is a complete mind re-shift for most people.

Thanks,

Eric

Simple Way to Shift Power from “Buyer” to “Seller” with this 1 Tip

If you think of the Real Estate profession and I ask you, “who has the power, the buyer or the seller?”

Everyone would answer, the Buyer….right? That’s typically true because they hold the Money.

This is the same in the Network Marketing profession….I get asked all the time “Why do I have such a hard time convincing people to join my business?”….and I tell them, because you must not have a high level of perceived value to your prospect.

There are only two ways to shift the power to You…the “seller”. One, is to have made a lot of money and recognition in your home business….you can show paychecks with $10’s of thousands of dollars and cars, boats, homes, planes, etc….This provides alot of power because people want that lifestyle, they want that dream!

Now, the rest of the 97% that does not have that power…the second way to shift the power from the buyer to the seller is “Information” or “knowledge” into a subject of HIGH VALUE to your prospect.

Think of it this way….if your prospect was one month away from filing bankruptcy and you had “information” about a simple proven solution that works EVERYTIME….who has the Power?

Information is SOOOOO powerful! The challenge is most Network Marketers think they can join a home business and that the product will sell itself…it doesn’t. People buy from people they like, trust, respect, and VALUE!!

You will hear me say all the time…”Leaders are Readers”! This is because they are constantly learning new ideas, tips, insights, relationship cues, etc….this information is priceless and is why people value them and want to learn from them.

I am going to give you some of THE most powerful information for free right now. This is from Kiplingers magazine and there are two tools that 95% of Americans don’t understand and know….which will change their lives!

Click here to check it out: http://youtu.be/VzhP78de-hQ

(see the links right below the video)

Enjoy!

Only 3 Emotions that Cause People To Buy. Tap the Right One, You Win!

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There are only 3 “triggers” that will cause someone to buy:

1. Pain

2. Gain

3. Fear

The key is tapping into one or more of these key “emotions” or “triggers”. If you don’t…no one is taking any action.

The challenge is 97% of the Network Marketing always try to “sell” on the gain emotion. Money, Dreams, Cars, recognition, etc…
This is the LEAST motivating for the long term…let me explain. I can get someone excited to buy as I have them in an emotional state of all the wonderful things they are going to get by joining my business…but as we all know, it takes time to build a business and what emotion kicks in when they get their first “no”?

Fear…right? “oh, my gosh this is going to be harder than I thought”….Wow, can I really succeed?…What if I fail?…Did I make the right decisions?….Can I get my money back?…etc….

Just remember this one simple fact: “People Buy Emotionally, BUT, They Justify Factually”. Meaning, unless it makes me money or provides some kind of return that is tangible, people will go into a fear state of mind and cancel…that is why the Network Marketing profession is a revolving door for many companies because they focus so much on the product and giving a new Distributor “sales material” and “product” and say “great job…now go out and build your business” but not giving the new distributor any tools to run, oh yeah, the BUSINESS….THIS IS A BUSINESS, IF YOU RUN IT LIKE A BUSINESS, IT WILL PAY YOU LIKE A BUSINESS…unless you are just a consumer of the product.

That is why I teach, Fear is a much greater motivator….go create some! One of the biggest fears is losing my MONEY!

So, if I can show you that everyday you go work your 9-5 job and lose approx. $300-$500/month in taxes by not having a home business….I have now shifted the power from the buyer to me, the seller. Everyone will want to know how to KEEP $300-$500/month immediately but you will always hit the “money obstacle” when you ask them to SPEND $300-500 to join your business.

Most people are not sales reps, networkers, outgoing….you need to quickly show them how to stop selling and start helping others get a raise in their 9-5 job by joining your business…this gives them a way to be profitable month 1 and keep them in the business long enough to learn the ropes, comp plan, and talking product with others. Remember, Network Marketing/Direct Sales is a profession of duplication and unless you can give your team a “non-threatening” and without any reputational risk to introduce to their network, you will find yourself constantly pumping up the balloon that keeps deflating!

If you are interested in learning more ways to flip the “typical” recruiting methods upside down. Connect up with me on Facebook, Twitter, or visit my site, www.erictippetts.com

Good luck!

Eric
www.erictippetts.com

“StripLining”! This One Technique Will Explode Your MLM Recruiting!

“Strip Lining”!  This One Technique Will Explode Your MLM Recruiting!

“Strip lining” is a fisherman’s term… it is the difference between a Pro Fisherman and an Amateur Fisherman.

This technique is also used as an MLM recruiting strategy. And it means the difference between you pushing people away from your business, and having them chase you down to join!

This is one of the most powerful technique’s I teach, enjoy!

Kind regards,

Eric

http://www.theexpensetracker.com
@erictippetts (twitter)

Eric Tippetts

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